Given the current popularity of Starbucks and other specialty coffee franchises, it may surprise you to learn that U.S. per capita coffee consumption is only half of what it was in the mid-1940s. Per capita availability of coffee in the United States peaked in 1946 at 46.4 gallons per person, compared with 24.2 gallons in 2005.
Well it may surprise you, but it doesn't surprise me. Coffee drinkers didn't have Starbucks blowing a gaping hole in their wallets back in the 1940's! Drinking gourmet coffee outside is expensive, and drinking instant coffee at home is just not the same. So here's some good news for the more than 32 million people in the United States who enjoy drinking specialty coffee on a regular basis.
It's called K Cups. What is a K-Cup? It's a small plastic container that is lined with a miniature coffee filter. This plastic cup is then filled with fresh ground coffee and sealed with a foil lid locking in the freshness of the coffee. They are the latest in brewing technology, brought to you by Dutch company Keurig.
Keurig means 'excellence' and the company was founded by ardent coffee lovers who believed that coffee should always be served fresh, whether at home or at the office, just as in a gourmet coffee house. Research shows that up to 3 working days are lost in each office per year simply by people going outside to seek a decent cup of coffee. They asked the question "Why do we brew coffee one pot at a time when we drink it a cup at a time?"
From this question, the revolutionary concept of Keurig K-Cup portion pack brewing was born. This system allows you to experience excellent gourmet coffee one cup at a time.
The system is really simple. You place the K-Cup into the Keurig Coffee Brewer, the sealed foil lid is punctured on the top and bottom allowing hot pressurized water to be forced through the K-Cup. K-Cups mean great tasting coffee one cup at a time without having to dispose of dirty coffee filters that drip all over your kitchen counter leaving hard to remove stains. Just take the spent K-Cup out of the brewer and toss it in the trash.
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